About Course
The program aims to:
– Provide a comprehensive understanding of public relations principles and practices.
– Equip participants with skills to develop and implement effective PR strategies.
– Enhance ability to manage media relations, crisis communication, and brand reputation.
– Develop strategies for building positive relationships with stakeholders and the public.
– Teach methods for evaluating and measuring the effectiveness of PR campaigns.
Course Content
Introduction to Public Relations
– Definition and role of public relations.
– Key functions and principles of PR management.
PR Strategy Development
Media Relations
Crisis Communication
Brand Management
Stakeholder Engagement
Digital PR and Social Media
Evaluating PR Effectiveness
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