About Course
The program aims to:
– Provide a comprehensive understanding of marketing management principles and practices.
– Equip participants with skills to develop and execute effective marketing strategies.
– Enhance the ability to analyze market trends and consumer behavior.
– Develop methods for evaluating marketing performance and ROI.
– Teach strategies for building and managing brand identity and customer relationships.
Course Content
Introduction to Marketing Management
– Definition and importance of marketing management.
– Key responsibilities and roles of a marketing manager.
Marketing Strategy Development
Market Research and Analysis
Brand Management
Marketing Mix (4Ps)
Digital Marketing
Sales and Customer Relationship Management
Marketing Performance Evaluation
Student Ratings & Reviews
No Review Yet